Turn retail space into a reason to visit
Immersia XR is the UK's first XR Walking Theatre — story-led immersive experiences that bring families, groups, and visitors into your destination and keep them there.
our UK experiences
rating
on-site spend
refreshed regularly
Retail doesn't have a product problem. It has a reason-to-visit problem.
People can buy almost everything online. What physical destinations need now is something people actively choose to leave home for. Immersia XR creates that pull.
A new leisure format for real retail spaces
Immersia XR is not a VR arcade and not a passive immersive exhibition. It is XR Walking Theatre: guided, story-led experiences where guests physically walk through digital worlds together.
- Shared group experience — families, couples, friends
- Fully guided — no tech skills needed
- Multiple story worlds to choose from
- Audiences aged 3 to 93
- Fast to understand and easy to try
- Strong repeat and referral behaviour
Walk inside iconic stories
Start with 6 story worlds · Refreshed regularly · New worlds keep visitors coming back
See the experience in 60 seconds
The magic happens when the headset comes off
Across our UK experiences, the pattern is consistent: families, couples, tourists, and groups don't just try it — they talk about it, return for different worlds, and bring others with them.
The best thing we've done in London. The kids are already asking when we can come back for a different world.
— Family visitor, Google ReviewWe came for one world and now want to try the others. My mum loved it just as much as the grandkids.
— Multi-generational groupAmazing for kids and adults together. Nothing else like it — we've told everyone we know.
— Couple, returning visitorsOne concept. Three scalable formats.
Whether you have a vacant unit or a large anchor space, Immersia XR fits. Start with a pop-up trial — scale when the numbers prove it.
Ideal for trials, holiday activations, and short-term campaigns. Prove demand before committing.
A more established leisure offer for shopping centres and mixed-use destinations. Stronger throughput and visibility.
A larger multi-room format with anchor potential. Multiple concurrent experiences, higher capacity.
Start small. Prove demand. Scale with confidence.
Built for mainstream audiences
This is not niche tech entertainment. It's a broad-audience leisure product — ages 3 to 93 — designed to be welcoming, understandable, and repeatable.
Flexible partnership models
We structure it around your asset, your risk profile, and your available space.
The category is growing. The UK market is still early.
Large-scale XR entertainment is already scaling quickly across shopping centres and destination venues internationally. The UK has the audience demand, but very few proven operators. This creates an opportunity for forward-looking destinations to move early.
Proven audience demand across multiple UK pop-ups
First-mover advantage in an emerging leisure category
Scalable model ready for multi-site rollout
Let's explore what fits your space
Whether you're looking to activate vacant space, increase family footfall, or test a new leisure anchor — we can start with a format that makes sense for your destination.
