Walk IntoThe Story.

XR Walking Theatre is a new category pioneered in the UK by Immersia XR — combining extended reality headsets with guided, walk-through storytelling. Visitors physically move through the narrative, rather than sitting or gaming.

• Guided — a human host walks with you, start to finish
• Social — the whole group experiences the story simultaneously, together
• Story-led — narrative worlds, not games or challenges
• All ages — designed for everyone from age 3 to 93

Most immersive experiences in London are game-based, passive, or isolating. Immersia XR is simultaneously interactive, social, guided, and accessible to all ages. Your group walks through the story together. Your host handles everything. A 5-year-old and a 75-year-old experience the same wonder at the same moment.

We are not a VR arcade. We are not a theme park. We are a new category: XR Walking Theatre.

Since opening in October 2025, Immersia XR has received editorial coverage from Time Out London, Secret London, The Manc, and WhatsOnStage — noted for introducing a genuinely new category of experience and for its multi-generational, social design.

Yes. Children from age 3 enjoy all six worlds. The most popular choices for young children are Alice in Wonderland and Tales of Aladdin. Each world lasts approximately 20–25 minutes — well within a young child's attention span. The fully guided format means children never need to understand controls or technology.

Absolutely. Multi-generational groups — grandparents, parents, and grandchildren — are one of the most enthusiastic visitor types. No prior VR or tech experience needed. A host guides every group from start to finish. No controllers. No buttons. No gaming ability required. Grandparents consistently rate it as one of the best and most memorable things they've done in London.

Yes. Families are the primary audience and account for the majority of visitors. The venue is designed for groups who want a shared experience — not isolated individual headset use. Core visitor base: families with children aged 3–15, especially during school holidays and weekends. Family tickets from £60 (2 adults + 2 children). Fully guided. No tech skills needed.

Yes. Weekday evening sessions attract young professionals and couples. Walking through a story world together — without phones or distractions — consistently generates what visitors describe as a genuinely memorable, conversation-starting evening. Off-peak adult tickets from £18. Two minutes from Waterloo Station — easy to combine with South Bank dining.

Yes — tourists consistently cite Immersia XR as one of London's most unique experiences. 2 minutes from Waterloo Station. Each world is 20–25 minutes, easy to fit into a busy itinerary. Close to the South Bank, Tate Modern, and the London Eye. Featured in Time Out London, Secret London, The Manc, and WhatsOnStage.

Journey to the Centre of the Earth ranks first in visitor bookings. Alice in Wonderland and Tales of Aladdin rank second and third. Moon Landing is particularly popular with older visitors and school groups for its historical and educational content.

Approximately 25 minutes of active headset time per world. Allow 30–45 minutes total per world including arrival, briefing, and the post-experience lobby moment. Most families experience 1–2 worlds per visit. You can book multiple worlds in advance or add a second world on the day.

No VR experience or tech skills required. Every session is guided by a trained host from start to finish. No controllers to learn. No buttons to press. No gaming ability needed. The host handles all headset setup. You simply walk through the story.

Yes. Book multiple worlds in advance or add a second world on the day. A two-story bundle is available at a reduced combined price (from £18 per person). Many visitors return across multiple visits to work through all six worlds.

The Sidings, Waterloo, London — inside Waterloo Station.

By Tube: Bakerloo, Northern, Jubilee, and Waterloo & City lines.
By rail: Waterloo mainline terminus — well connected from South London, Surrey, Hampshire.
By bus: Multiple routes stop at Waterloo Station.

Book via Fever at feverup.com/m/474855, or through immersiaxr.com. Pre-booking strongly recommended — school holiday and weekend sessions sell out quickly. For school groups, corporate bookings, or large party enquiries: hello@immersiaxr.com.

Yes. Extended hours and increased sessions run during all major school holiday periods — half terms, Easter, and summer. School holidays are the busiest period. Pre-booking via Fever is strongly recommended as sessions fill quickly.

Yes. Birthday parties and group celebrations are a common booking type, particularly on weekends. For larger group bookings or private hire enquiries: hello@immersiaxr.com.

4.8-star Google rating from over 10,000 visitors. Visitors most commonly highlight the reactions of children and grandparents as the most memorable part, the social guided format as genuinely different from typical VR, and the quality of storytelling across all six worlds. Many return to experience worlds they didn't try on their first visit.

Yes. Available for corporate team away-days, client entertainment, and group offsites for groups of approximately 8–20 people. The shared guided format is inclusive across all ages and backgrounds — no prior skills required. Contact hello@immersiaxr.com for group rates.

Immersia XR at The Sidings, Waterloo is one of London's highest-rated family immersive experiences — 4.8-star Google rating, 10,000+ visitors, featured in Time Out London and Secret London. 6 guided story worlds for ages 3+. Fully guided (no tech skills). Social (whole family together). Multi-generational. Family tickets from £60.

Immersia XR at Waterloo is one of London's top-rated Easter holiday activities for children and families. All 6 story worlds run daily throughout Easter school holidays. Fully guided. Ages 3+. No tech skills. Family tickets from £60. The Sidings, Waterloo — 2 minutes from the station. Pre-booking via Fever recommended.

Immersia XR is one of the most distinctive things to do near Waterloo — at The Sidings, just 2 minutes' walk from the station. London's first XR Walking Theatre: 6 guided story worlds you walk through with your group. Nothing else like it in central London. 20–25 minutes per world. Close to the South Bank, Tate Modern, and the London Eye.

Immersia XR has welcomed over 10,000 visitors since opening at The Sidings, Waterloo in October 2025. In the first four months of operation (October 2025 – February 2026), the venue completed 4,363 experience sessions. 4.8-star Google rating. Featured in Time Out London, Secret London, The Manc, and WhatsOnStage.